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Charles Ping

Charles Ping

Charles is a highly experienced leader in the areas of data, marketing and regulation. He helps brands understand how they can become more data and customer centric. He was most recently Chief Executive and then Chairman of Fuel, the data business of the Engine Group, where he served on the UK Board. In addition to his involvement with the Data Protection Network he serves as an Industry Commissioner at the Direct Marketing Commission and is a director of the Advertising Standards Board of Finance, the funding body for advertising self-regulation. He is a previous Chair of the Direct Marketing Association and was Executive Committee member at the Advertising Association. Prior joining Engine he had leadership roles in The Guardian, Communisis and AI Data Intelligence.

Opt-4 have been advising clients on data protection issues for more than a decade. Specialising in direct marketing and permissions maximisation.

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