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Julia Porter

Julia Porter

Julia is a Board Director, Business Advisor and Opt-4 Associate. She is an experienced leader, advisor and board director focused on using data and analytics to build successful profitable businesses (notably recurring payments and ecommerce). She previously worked as Director of Consumer Revenues for Guardian News & Media, where she was responsible for CRM strategy and execution, all subscriptions and brand extensions including ecommerce, Guardian Masterclasses and Guardian Soulmates. Her extensive commercial experience and MBA training has helped her to make sense of complex business problems using data and analytics. She’s instigated and led a variety of technology projects to created single customer views and, deliver powerful audience insight. This is combined with a clear commitment to transparency and good data governance based on respect for consumer needs.

Opt-4 have been advising clients on data protection issues for more than a decade. Specialising in direct marketing and permissions maximisation.

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