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Rosemary Smith

Rosemary Smith

Rosemary was a member of the DMA Board for 7 years and was DMA Chairman until October 2008. Rosemary is co-author (with fellow Opt-4 Director, Jenny Moseley) of the book “New Data Protection Liabilities & Risks for Direct Marketers” as well as many articles and white papers on the subject. She is also a tutor for the Institute of Direct Marketing and was made an IDM Honorary Life Fellow in 2009. Rosemary Chairs the DM Trust and is a member of the Royal Mail Market Reach Advisory Board. Rosemary is passionate about maximising personal data as a corporate asset.

Opt-4 have been advising clients on data protection issues for more than a decade. Specialising in direct marketing and permissions maximisation.

This award has been launched to recognise a contribution made to Responsible Marketing, giving a team or an individual credit for a creative and privacy aware project or initiative.

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