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Rosemary Smith

Rosemary Smith

Rosemary was a member of the DMA Board for 7 years and was DMA Chairman until October 2008. Rosemary is co-author (with fellow Opt-4 Director, Jenny Moseley) of the book “New Data Protection Liabilities & Risks for Direct Marketers” as well as many articles and white papers on the subject. She is also a tutor for the Institute of Direct Marketing and was made an IDM Honorary Life Fellow in 2009. Rosemary Chairs the DM Trust and is a member of the Royal Mail Market Reach Advisory Board. Rosemary is passionate about maximising personal data as a corporate asset.

Opt-4 have been advising clients on data protection issues for more than a decade. Specialising in direct marketing and permissions maximisation.

The Data Protection Network and the Global Marketing Alliance have launched a new quarterly breakfast briefing for the data industry. Why? Because our industry is evolving quickly and we want to help our members stay ahead of the biggest trends.

Register today for easy access to expert opinion, analysis and practical guides. Discounts on training are available and you can sign up for the monthly DPN briefing.