Publishers, advertisers, adtech firms, start-ups and privacy activists are all united in a strong interest in online advertising and programmatic delivery . After all, it represents the lion’s share of online digital advertising and will continue to expand across other sectors such as outdoor as inventory is digitised.
To an extent, the technical infrastructure and how it is connected has evolved organically which means that personal data considerations have not always been taken into account. Today, there are clear concerns about the way in which personal data is being used and the compliance hurdles to overcome are far from straightforward.
As the ICO publishes an update report on adtech & real time bidding the DPN’s next webinar will be focusing on the issues, bringing together different perspectives to discuss the challenges and demystify some of the jargon. Host Robert Bond, partner at Bristows LLP, will be joined by:
- Townsend Feehan, CEO, IAB Europe
- Phil Smith, Director General at ISBA
- Tim Gentry, Founder of TGC Ltd, formerly MD of EMEA Videology and Global Revenue Director, The Guardian
- Julia Porter, Senior Associate at Opt-4, former Chair of the DMA and Director of Consumer Revenues at Guardian News and Media