Data Protection for Marketers – Institute of Direct Marketing
Get a complete and up-to-the-minute briefing on data and privacy legislation and learn how to maximise your marketing’s potential while staying compliant and within the law.
This one day course covers:
- Why data protection matters to marketers
- How the law affects marketing and the importance of consent
- Maximising permissions
- Managing consent
- Future proofing – how the laws is changing and the ICO’s latest guidance