DP Exchange – Breakfast Round-Table Discussion
General Data Protection Regulation – Key Impacts on Direct Marketing
When: 9-11am (registration from 8.30am) Thursday 30th June,
Where: Board & Bute Rooms, National Museums of Scotland, Chambers Street, Edinburgh, EH1 1JF
This event will focus on interpreting key areas of GDPR such as consent, privacy notices, and profiling and how they affect direct marketing practices. We will hear how major brands are preparing for GDPR and adopting privacy friendly practices to enhance brand value. Speaker presentations will be followed by a Q&A session to allow delegates to raise questions and offer practical solutions.
Hosted by: Rosemary Smith, Owner of Opt-4 and co-founder of the Data Protection Network
Our speakers include:
Zach Thornton – External Affairs Manager, Direct Marketing Association
The DP Exchange is run by the Data Protection Network, and is designed to be a mix of informative presentations, lively debate and an opportunity to meet with other professionals in the field.