Last year, we saw a decline in rating email marketing as strategically important or very important but a predicted increased spending on email budgets for B2C. See if the projections were realised and discover new insights to inform your future campaigns.
The results will cover what types of emails are being sent, what types of targeting strategies are being used, ROI figures (including B2B vs B2C), the impact of social, predicted trends and more.
The morning will also feature two effective campaign case studies, a panel discussion with the DMA’s email council and the opportunity to meet email marketing experts from agency and client side.
· The role email should play in marketing plans
· How brands integrate email with other channels
· The effectiveness of email marketing (using ROI figures)
· What the future holds for email marketing
This is a popular event in our calendar, so please book early to avoid disappointment.