The Data Protection Network publishes views, analysis, practical resources and supportive guides. Our content (aimed both at experts and non-experts) is written, developed and edited by data protection & privacy specialists.
The DPN was founded in 2014 by Rosemary Smith and Jenny Moseley of Opt-4 Limited. Opt-4 is the data protection and permission marketing consultancy delivering practical solutions to the problems encountered by marketers struggling to interpret the law.
Rosemary began her career in publishing and worked in the data business from 1989 to 2012.
In 2004, with partner Jenny Moseley, she set up Opt-4 which advises organisations on UK and international data protection compliance and the maximization of marketing permissions.
She has helped to shape the regulatory framework for marketing through extensive trade association involvement including chairmanship of the Direct Marketing Association’s Governance Committee and the DMA Board. She is currently Chair of the DM Trust.
Rosemary has given presentations covering all aspects of data protection compliance and permission based marketing to audiences in the UK, Europe, USA, Australia and South Africa. She is also a tutor for the Institute of Direct Marketing where she is currently delivering regular courses for marketers covering the impact of the new Data Protection Regulation.
Jenny followed the European legislation affecting direct marketing from as early as 1982 in her role as Assistant Vice President and European Circulation Director for the National Geographic Society.
Jenny researched and advised on the potential threats to direct marketing from the Data Protection Directive in the early 1980’s whilst serving on the Board of British List Brokers’ Association.
From 1992 for a period of ten years, Jenny served as Data Protection Controller for National Geographic’s multiple product marketing programmes, working with internal departments, licensees, joint ventures and subsidiary companies to develop a policy of compliance for the whole of Europe.
Jenny was Vice Chairman of FEDMA (Federation of European Direct Marketing) for five years and was heavily involved in the lobbying for self regulation in direct marketing at a European level.
Having spent several years as a Board Member for the Direct Marketing Association, Jenny served two years as its Chairman completing that tenure in 2003.
Jenny is a regular speaker on issues of data protection, electronic communications privacy regulations, self regulation, distance selling, sales promotion and other European legislation and its influence on international direct marketing, particularly in the publishing arena.
The information provided and the opinions expressed in this document represent the views of the Data Protection Network. They do not constitute legal advice and cannot be construed as offering comprehensive guidance on the EU General Data Protection Regulation (GDPR) or other statutory measures referred to.