How do database and marketing platforms change under the GDPR?
The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in which the new Regulation directly impacts on the capabilities required by your database and marketing platforms. In this article we will explore some of these important impacts.
1. Consent for direct marketing
Prior to the GDPR, the database needed to record the most recent status of consent for 1st & 3rd party personal data (where collected) and be able to manage opt-outs or unsubscribes for specific channels.
The information provided and the opinions expressed in this document represent the views of the Data Protection Network. They do not constitute legal advice and cannot be construed as offering comprehensive guidance to the Data Protection Act 1998 or other statutory measures referred to in the document.