How will database and marketing platforms need to change under the GDPR?
If you have been reading up on the General Data Protection Regulation and pondering how your organisation will prepare for it, you may realise there are several ways in which the new Regulation will directly impact on the capabilities required by your database and marketing platforms. In this article we will explore some of these important impacts.
1. Consent for direct marketing
Currently the database needs to record the most recent status of consent for 1st & 3rd party personal data (where collected) and be able to manage opt-outs or unsubscribes for specific channels.
The information provided and the opinions expressed in this document represent the views of the Data Protection Network. They do not constitute legal advice and cannot be construed as offering comprehensive guidance to the Data Protection Act 1998 or other statutory measures referred to in the document.