See the results of our poll on who in an organisation should be responsible for compliance.
The Data Protection Network webinar debate: Marketing v Compliance – is Compliance stifling Innovation? Our guest panel was in agreement that marketing and compliance need to go hand-in-hand, collaboration being the key to avoiding unnecessary risk and demonstrating transparency.
Host Robert Bond, Head of Data Protection and Cyber Security Law at Charles Russell Speechlys, was joined for the lively debate by: Rosemary Smith – Director of Opt-4 and Co-founder of the DPN, Amanda Arthur – Head of Data & Analytics at Proximity London, Michael Bond – Data Protection and Privacy Advisor for News UK and Jonathan Carter, Acxiom’s Head of Customer Strategy – Global Services. To view the webinar click here
The panel may have agreed a strong compliance-marketing partnership is crucial, but a pre-webinar survey revealed participants’ attitudes differed depending on which side of the fence they sit on.
Participants were asked: If you work in marketing do you feel your ideas are stifled by heavy-handed data protection compliance? Just 21% responded, ‘yes’. However, the question: If you work in compliance do you often struggle to get the risks of non-compliance taken seriously by marketers? provoked a ‘yes’ from two-thirds of respondees. One participant commented, “I’m accused of stifling revenue opportunities by not allowing the excessive collection of data.” The response beggars the question: are marketers unbothered by compliance because they’re blissfully unaware of the need to involve them? Or are they not asking the right questions?
Below are the results of polling questions asked during the webinar:
During the webinar Rosemary Smith posed the question; if marketing teams are the undisciplined children within organisations are DPOs inevitably the police officers? Amanda Arthur responded, “if compliance is seen as the police officers, they will fail, compliance needs to set the guidelines and ensure people know the boundaries”.
As a data protection professional Michael Bond said, “we need to see our roles as important, but balanced with the needs of the business”. Jonathan Carter said a key issue is, “it takes a long time to educate people about the boundaries, and the boundaries keep changing.”
The panel also discussed the future role of Data Protection Officers (DPOs) under the General Data Protection Regulation (due to be implemented in 2018), whereby DPOs will be required to work without instruction from the data controller and will not be allowed to be penalised for doing their job. The panel questioned whether this will be feasible in practice. There was also concern that there is a dearth of people with the necessary skills to fill the number of DPO jobs required.
To view the webinar please click here
9th March 2016
The information provided and the opinions expressed in this document represent the views of the Data Protection Network. They do not constitute legal advice and cannot be construed as offering comprehensive guidance to the Data Protection Act 1998 or other statutory measures referred to in the document.
The information provided and the opinions expressed in this document represent the views of the Data Protection Network. They do not constitute legal advice and cannot be construed as offering comprehensive guidance on the EU General Data Protection Regulation (GDPR) or other statutory measures referred to.