Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has led the data cooperative company Epsilon Abacus to create a video to address this, so people can make an informed choice.
Managing Director, Lara Bonney says, “in the spirit of the guiding GDPR principles of transparency and clarity, this video highlights simply and clearly to consumers the benefits they gain by allowing their data to be shared with third parties.”
The video is generic and unbranded, to ensure anyone who wishes to can use it, if they feel its relevant.
The information provided and the opinions expressed in this document represent the views of the Data Protection Network. They do not constitute legal advice and cannot be construed as offering comprehensive guidance to the Data Protection Act 1998 or other statutory measures referred to in the document.