In our webinar on 12th September 2017, our panel discussed and took questions on the use of Legitimate Interests as a lawful basis for processing personal data under the EU General Data Protection Regulation (GDPR).
The discussion covered areas such as whether LI can be relied upon for prospecting, cookies and interest based adveristing, AI and big data, third parties, B2B marketing and the potential impact of the proposed ePrivacy Regulation.
Host Robert Bond of Bristows LLP, who is Chairman of the DPN was joined by:
- Rosemary Smith, DPN founder and owner of Opt-4
- Emma Koti, Privacy Officer, Yoti Ltd
- Marty Abrams, Executive Director, IAF
In July 2017 the DPN published Guidance on Legitimate Interests, which was made possible by contributions from the DMA, ISBA and representatives of some of the UK’s largest companies and institutions.
Our upcoming webinar will be focusing specifically on the use of Legitimate Interests for Direct Marketing – Find out more
The information provided and the opinions expressed in this document represent the views of the Data Protection Network. They do not constitute legal advice and cannot be construed as offering comprehensive guidance to the Data Protection Act 1998 or other statutory measures referred to in the document.